Too Sweet to Die — Ron Goulart

A vanished jungle princess forces John Easy to visit the capitol of kook: San Francisco The jungle scenery is costing Marco Killespie a cool hundred thousand dollars. A stickler for quality, this king of television advertising doesn't mind writing big checks, but his latest masterpiecea root beer commercialis in serious danger of going over budget. Everything was going fine until his leading lady, the up-and-coming Jill Jeffers, disappeared. When a blonde goes missing in 1970s Los Angeles, it's best to call John Easy. A too-cool private eye whose wardrobe is in better shape than his worn-out VW, he knows every hiding spot in California. The first thing he learns is that Jill is a senator's daughter. Next he discovers that she's gone to San Francisco, the weirdest place on Earth. Finding her there will be just as simple as a walk in the jungle.