John Hunter, a young man with no marketable skills, tries his hand at being a masked crime fighter. When he discovers that wearing a costume and trying to fight crime is a lot more difficult than it looks, John tries another route and hires a publicist. Together, the two create a powerful public persona named the Hunter, and become rich and famous. Eventually, the Hunter's popularity begins to wane, and John will do anything to keep his public image, even if it means becoming his own villain.
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