Bruno Thorne is the self-crowned king of Mariscombe, a faded seaside resort crammed with chip shops and amusement arcades. But things are on the turn because the resort has been picked as a potential holiday hot-spot. Meanwhile, George Law wants to do for Mariscombe what Rick Stein did for Padstowe (even though he's not entirely sure what to do with a red mullet) and, thanks to a last minute cock-up by the estate agent, George outbids Bruno for the rundown Rocks hotel. At last he can realise his dream and, with his gorgeous ex-lingerie model girlfriend Lisa at his side, surely nothing can hold him back... But George hasn't counted on disgruntled locals, infuriating ex-wives...or Bruno Thorne's apparent interest in Lisa.
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