The Present Age — Soren Kierkegaard

The Present Age is the stunningly prescient essay on the rise of mass media -- particularly advertising, marketing, and publicity -- by the great philosopher Søren Kierkegaard, the “father of existentialism.” With an introduction from celebrated philosopher Walter Kaufmann -- who states “those who would know Kierkegaard can do no better than to begin with this book” -- The Present Age is an ideal introduction to one of the greatest thinkers in the history of western philosophy.