In Search of L. L. Bean — M.R. Montgomery

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Hardcover editions:

  • Hardcover
  • Nov-1984
  • Little, Brown
  • ISBN: 0316578649
  • ISBN13: 9780316578646

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Description
A veteran journalist examines the mystique and reality of the large and successful mail-order company and of its marketing techniques and provides profiles of its founder and of Bean customers, past and present
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